Strategic Imperative of Marketing Management Essay Example for Free

Strategic Imperative of Marketing Management Essay Discuss the strategic imperative of marketing management to the success of business organizations. In my opinion, the marketing strategy that the management department from a company or organization develops is a central role or one of the most important strategies that companies have to analyze in order to be successful on the product or service that they are promoting. As stated on the Marketing Management book by Philip Kotler and Kevin Keller; â€Å"Successful marketing requires companies to have capabilities such as understanding customer value, creating customer value, delivering customer value, capturing customer value, and sustaining customer value. † The strategic imperative of marketing may be exposed using a basic study which is called the SWOT analysis; it focuses on strengths, weaknesses, opportunities and threats to the business. The strengths of the business relates to the product and consumer perception. The weaknesses analysis is just as critical for the long-term success. The opportunities come up from favorable conditions, including social and cultural advantages. And the threats come up from factors such as changes in the economy and the presence of new, powerful competitors. The relationship between a company and its customers is one of the main key factors to develop, maintain and or change if necessary a marketing strategy. Business success requires a steady commitment to the customer. This commitment includes a mindset of understanding the customers world. Understanding the customer’s wants and needs provides the business with a greater opportunity to earn loyal customers, and toward what you can do to improve the life of your customers. Ready access, increased knowledge and rapid speed of decision-making are the drivers for customer wants and decisions. If organizations fail to keep up with the speed of customer decision-making and fail to adapt quickly to changes the businesses will loss. Other factors to be successful might be considered when developing the marketing strategy. Such as: product awareness and branding. Without product awareness, consumers wont know about its availability and lack of branding will result in consumers quickly forgetting about the product and its significance on their lives.

Performance Management And Improvement In Larsen And Toubro Management Essay

Performance Management And Improvement In Larsen And Toubro Management Essay Introduction The purpose of this assessment is that to identify and analyze the Human Resource policies adopted in the companies and determine whether these policies are appropriate or not based on the current market trends. The investors will be interested in certain way how the company os performing , for this the HR policies adopted by the company plays an important role. Selection and recruitment Flexible Work arrangements Performance management and improvement. Grievances I have taken into consideration the various Hr policies that I plays an important role in the companies not only the one that I will be discussing in this assignment but to other companies as well Here I have focused on the HR polices of a MNC company which is into various sectors of business , here The attention would be on the IT sector of that company. Larsen Toubro Limited (LT) Background Information. Larsen Toubro Limited (LT) is a company which is ito various sectors such as in manufacturing, engineering and also in IT . It is Multinational company , which has a branch in London UK its IT sector. This company on the overall has a strong customer focused approach and c class quality in all major lines of its industry. Larsen Toubro Limited (LT) has offices and branch which is globally spread .The company has around 11590 employees. LT Infotech focuses on Information technology and software services Business Model Larsen Toubro Limited (LT) offers three different business models or strategies that the clients can switch between them. Here each model benefits are unique , the clients can choose the best model at any point of time , to suit its business plans. Onsite Services In this model , the LT engineers are sent to the clients team at the clients location . here in this the client representative or the project manager of LT manages the project in the clients location .This model is suitable for onsite consulting with the clients customers for clients platforms and products. Offshore services Under this model the LT engineers develops the products required by the client on a need basics. A client representative would be doing the project co-ordination on the clients side. GLOBAL PERSENCE LT has its offices located globally.The company is into international business and the revenues has been growing steadily due to overseases business. The company has manufacturing facilities in India, China, Oman and Saudi Arabia. It has a global supply network with offices in 10 locations worldwide, including Houston, London, Milan, Shanghai, Seoul. Clients Its clients include industry leaders like Marsh McLennan, Standard Life, Travelers, Chevron, Freescale, Hitachi, Sanyo , Lafarge , ABSA , CitiGroup, Barclays , eCORPUS, Marathon and Qualcomm among others. Competitors BHEL Suzlon Energy BEML BGR AIA Engineering Alfa Laval1, Praj Industries Shriram Future Plans A blueprint for the next phase of growth till 2015, named Vision 2015, at Larsen and Toubro Ltd is being drafted and will be ready by March 2010. The company is planning to focus on segments traditionally dominated by foreign defence equipment makers and state-owned companies., . The company also hopes that the nuclear program will be in place once the new government assumes power. By signing pacts with three companies in the nuclear energy space, LT has hedged its risks as a nuclear equipment maker. It has put in place a nuclear equipment forging shop in Hazira in Gujarat at an investment of Rs1, 500 crore. This is in addition to a defence shipbuilding yard near Chennai at a cost of Rs1, 500 crore. As per plan, the company will create three operating companies to look after defence, aerospace and nuclear power sectors for effective operations. HUMAN RESOURCE INTRODUCTION The company considers people as the most important asset . they have teams with a diverse profile that include people from various backgrounds such as technologist and architects .The company choose people that are motivated in them self and have a strong sense of commitments with their clients. The people of these company have a nark in which they can tackle clienst and going for an extra mile for appreciations The company is maintaining a strong value driven professional work environment where every employee feels respected and fulfilled. The company follows a competency development approach which would allow them to maintain the talent the company has made. Selection and recruitment Larsen Toubro InfoTech always employees the candidates based on the merit and competence. The company also look for certain other qualities as well in an individual such as analytical ability Communication and innovation skill in practical problem solving. The Larsen Toubro InfoTech gives a very high importance for the candidates academic excellence. Why careful selection is required by LT InfoTech? The company is highly recognised and the quality standards are very high, in this company performance is important because having the employee with the right skill and right knowledge will be good as the firm will not suffer in the long run. Cost is another important factor because it will cost the employer a to recruit and hire people.. Larsen Toubro Infotech follows a competency-based recruitment philosophy, wherein Competence based job analysis basically means writing job description based on competencies rather than job duties. Thus kind will emphasis what the employees must be capable of doing rather than having a list of duties he or she must perform. Normal this competence based job descriptions describes job in terms of measureable, observable, behavioral aspects. This type of HRM policy would play participant roles while still allowing for evolution. All processes are geared to achieve our objective of attracting and selecting the best and brightest talent, while ensuring a best fit of the profiles. Typically the company recruits 75% of the candidates through various campuses and 25% of them through web based recruitment. Since web based recruitment is very common in UK and worldwide in advanced countries. Lots of companies pull information from web based sites. Larsen Toubro InfoTech offer of employment is a combination of multiple factors. It includes the value of the Larsen Toubro InfoTech brand, the opportunity to work with the best in class people who have graduated from top universities, an opportunity to work in multiple environments, and has world-class software development centres Objectives Recruitment procedure includes a simple description for job covering such as key activities, tasks, skills required, expectations, deliverables and safety considerations. When advertising, avoid discriminatory language e.g. young person. Recruitment process may include an application form, interviews , practical testing ,references checks , right to work in UK. Give the successful candidate a letter of appointment setting out clear terms and conditions. This includes the nature of employment e.g. permanent part time, casual. The letter should include a Larsen Toubro InfoTech come note and start details. Once the candidate has accepted, contact the unsuccessful candidates as a matter of courtesy Critical analysis Recruiting good candidates is every companys job. Human resource manager usually take the lead and coordinates the required activities , but every employee, every manager and every supervisor of the company has a role and share in the benefits of recruiting best applicants for the required position in the company. While I understand any company requires good applicants and candidates , In an interview we usual come across HR managers and several other employees of the company in the interview room , I usually find that employer usually throw questions at the candidate primarily aimed at tripping the candidate off rather that finding out what they could offer through their skills. Usually I have noticed that the HR manager of any company usually ask their own favorite questions. But the strategy applied by this company seems to be the best and most competitive in almost every aspects. This strategy applied by the company I understand that the HR team Knows the job requirements Know what skill is required fot that job They know what they are looking for in the candidate They know how to structure an interview By the application of the above strategy of this company(competency-based recruitment philosophy) Manager can quickly find out who would be best for the job. The can find out important thing from the candidate such as Knowledge and experience Overall motivation to succeed Poise and confidence Communication Intellectual capacity Personality Factor Goals ambition From this I understand that this competency-based recruitment has a interview plan about which we can draw the candidates general strength amd limitation . This competency-based recruitment finds the employees who will be technically be competent and fit the company culture. Recommendations High performance work system: This kind of recruitment and selection application would help the employees to work in a self motivated way. The team member would have better communication effiency as because the all have the same sets of knowledge. More strategic: This would help the organization to have a better ways of recruiting people by describing their job in a more measurable , observable behavioral competencies an employee must exhibit to do a job well. Performance management: Basing the employees training, appraisal and rewards on fostering rewarding the skills and competencies he or she needs to achieve his or her goals. Flexible Work arrangements Larsen Toubro Limited (LT) expects its employees to maintain a high standard of conduct and work performance to make sure the business maintains its good reputation with customers and clients. Good personal conduct contributes to a good work environment for all. Based on the responsibilities carer and private life the employees, the employees will require flexible work arrangement from their employer. The employees are given the freedom to send in their request based on their requirements. But the company will also have to look into the employments opportunity act , Larsen Toubro Limited (LT) Will look in to the request based facts and circumstances , later decide whether to accept or reject the request of the employee. Objectives The employees s environment of the work in the company and their responsibilities The Kind of situation the employee would be in if he does not fulfil the family or carer responsibilities The Financial strength of the employer The Kind of business the employer is in and the circumstance of work environment The impact on business if the employer has this flexible work arrangements The impact on business if the employer does not have this flexible work arrangements Apart from these objectives under the National Employment Standards , only a certain set of employees will have the right for this flexible work arrangements such as if the employees has served the organisation for 12 months ,secondly if they have a child who is under the school age, thirdly if and only if they also have c child who is under 18 and physically challenged. Employees must put such a request in writing. Which would involve an application form? Larsen Toubro Limited (LT) will response to their queries in a matter of 21 days in writing if the leave is granted or not . Larsen Toubro Limited (LT) will also provided in writing as why it was refused based on their business norms . Here in this company this flexible work arrangement will not be a hurdle at the times of promotion or responsibilities.. The company will treat all the employees equal including those who have these advantage of flexibility. Critical analysis: What I evaluate from this is that flexible work schedules have positive effects on employee producitiy , job satisfaction This has become quit popular in the last few years trying to reduce staff cost without having to make redundancies during recession. It can also help provide staff cover outside normal working hours and reduce the need for overtime. This kind of work flexibility will have the following benefits such as They will be a reduction in absenteeism which are unplanned ,lateness and slo stress This will improve the staff availability and travel shift work. The employees commitment would increase so this would increase the efficieny of the organization. Give suitable work hours which would be beneficial for the employer as well. The employee can work while kids are at school The employee can do more part-time work e.g. 2 days and 3days Longer hours less days There is a dramatic change in many of the organization in the recent years when they have introduce this flexible work arrangements, but this has improved the overall productivity , commitment and output of the employees. This provides the employees relaxation in terms of task duties and responsibities and also provided the employees with a opportunity to work away from campus. I analysis that Flexible working opportunities can benefit everyone employers, employees and their families. Most employers now recognize that it makes good business sense to provide flexible working opportunities for their staff. The flexible work arrangements have changed over the years in United kingdom where in 17.7% of men and 26.7% of women were employed with flexitime arrangements in the United Kingdom, Recommendations What I think is best is they should conduct a survey as to what the employees require The Survey should state what is needed and the staff would really respond is a appropriate way, which would provide an insight on culture of the organization. This type would also improves ways of getting worked done so the building or the floor is utilized to its full capacity . Work during quiet periods Working in this type of nature would increase the amount of work and making maximum use of the human resource. Fox example, if you are in customer service this would help a person make use of this time in paper work when the phones re not ringing Work-life balance This way of working environment would create a balance in work life which will help morale, motivation and commitment to the organization. This would help a person focus on his/ her work more effectively, than changing their focus elsewhere. This would help in increasing the business reputation of the employer as a whole Impact on your employers business This system has a major impact on the business , they are possibilities that the application might get rejected based on the business grounds of the organization. Cost of keeping the workplace open for longer There will be cost incurred in opening the workplace for longer, which could be a loss for the company , think about the security they need to provide we need think about these costs by the adavantage of this. Keeping track of hours worked The company may argue that it will be difficult to keep a track of hours the employee is trying to work .This might lead to confusion in the ending during the time of payment. Responding to customer needs I refuse the concept of to work flexitime as it will have an impact on the ability of the business to meet customer demand. I would Point out the business to would respond better to customer needs if more hours of the day is available two Performance management and improvement Traditional the organization conducted the performance in an disorganized manner and they would listen to the higher sub ordinates and take their orders these were considered as performance indicators. The formal system of appraisal followed by the Indian companies was considered as a confidecial report.. The purpose of Performance management and improvement is to improve the efficiency of the employees. The company encourage the employees to give feedback to management . The company employees will undergo a formal kind of performance review by their immediate managers based on the performance of that employee for that particular period 4 times in a year. The company follows the critical incident method , the manager keep a recorded of positive and negative contribution of the sub-ordinate s work related behavior .And discuss the performance based on this examples. objectives The software company like L T the project manager of that particular team would handle this performance review and here will be particular time set by the management of the company for this . The manager that is project manager would meet openly and constructively discuss the performance of that employee usually a general discussion. Based on the performance training would be given for that employee if their performance is very bad The manager should make a note of that team should have notes and copies that which is required to should to the higher authourity. L T uses this performance e to improve the performace of the company .If the company is not happy with the performance of the employee the company may end that employees employment.Depending on the circumstance , the performance improvement action may include warning , councelling or retraining. LT requires a ceratin minimum standard of performance which will be made clear to the employees that this would also help in appaerisal. But if the employee does not meet to the standards of the company LT will take apporaite action or in cases of serious misconduct or brech of policy may dismiss the employee. Every employees of LT must understand their responsilities and it is expected out of the by the company to meet the standards as required by LT. The comaony also provides a chance to the employee to defend themselves befor any action could take place. Performance improvement objectives LT will identify the employess who are in shortfall of performance and give them a chance of improvement. The manager will keep on eye on their improvement and based on their state of performance would sugeet them approate action such as training If the employees was given a verbal warning the manager will make of note odf the date and mark it. The manager will allow the employee to respond before making a decision and consider the employees responses. The employee may have a support person present at such meetings. The manager will decide if more action is needed. They will continue to support the employee and note the support they give, for example, training or counselling. The warning must clearly define: the deficiency a clear explanation of the expected standard by when the employee needs to achieve it how the business will help the employee achieve the improvement required consequences of failing to improve. Critical analysis The performance management system has a lot aof advantage for the company as it would be beneficial to the employess and the organisation as awhole. The employees will be working for themselves as well as for their individual teams thus improving the levels of communication. This is a type of goal alignment means having a process in place that allows any manager to see the link between employees goal and those of the teams and organisation. This type of performance evaluation in the organisation would help work flow, process control and return on investment on on ehich the company is targeting for would be linked in a meaningful way in achieveing the company overall performance. But not all the employees would be benefited from this system. We need to understand as to why this performace improvement is required . Firstly because they serve a useful career palaaning purpose . they provide an opportunity to review the employees carrer plan in light of his or her ahrenght or weakness. Secondly this would help the manager and his/ her sub ordinate to develop a proper plan to identify the sub ordinates deficiency and reinforce the right strategy in overcoming that defiencey. Thirdly this would help the employer to turn their strategics goals into specific employees goal , this can be done only if the performance is reviewd periodically. Critical Incident method has several advantages such as this makes tghe supervisor think all over the year about the appraisal of the sub ordinate. It also provided examples of good and poor performance that the supervisor can use to explain the persons rating But the down side of this critica incident menthod would be that the manager cannot use this foe comparing employees performace ith others. Recommendations. It help in setting the organisational goals Setting the departmental goals Define expected results Helps in performance Review Helps in providing feedback Standards may be unclear; halo effect, central tendency, liency, bias can also be problem Difficult to develop Can cause disagreement among employee and may be unfair if all employees are, infact excellent Time consuming Difficult to rate or rank employs relative to one another. Grievances Larsen Toubro Limited (LT) supports all the employees of its organisation to wite a grivence report to their manager if any decision on the of the management of the company is affecting their employement and what make them feel unfair. They can also compliat if the performance improvrment action against them is not suitable. Larsen Toubro Limited (LT) makes all possible attempts to solve the grievance of the employs in many possible ways .The manager would have the grievance that to the next possible level of authority for more discussion on this, have it sorted ouit as soon as possible . Managers will do their utmost to action grievances objectively, discreetly and promptly. Be aware that grievances that are misconceived, vexatious, and lacking substance may result in disciplinary action being taken against the employee lodging the grievance. Objectives The employer should solve this grievance as soon as possible .This should be informal and verbal. If this could not be achieved then the then grievance should be solved in a formal way and this process is continues. To start with the formal grivence investigation the compliant should be given in writing , with all the details , date , location and how they have tried to solve this problem in an informal way . If the grievance still cant be resolved, refer the matter to the most senior manager for consideration and a final decision. A grievance taken to this level must be in writing from the employee. Visit the work area of the grievance. Determine whether they were any witness. Fully examine the report of the grievance. Critical analysis A grievance is obviously problem encountered by an employees of any organisation. Sometimes there might exist bad relationship between the manager and the sub ordinates, there will be conflicts between the team members . problem employees are yet another cause for grievances shoot up in the company, these kinds of employees are always unhappy. These are individual who by nature it self are negetative , dissatisfied and prone to complaints. Yet the strategy introduce by these company its very good what I felt wa that the company should be careful while handling a grievance because they should not loss out any of the other good employees, in facta very good procedure indeed. Recommendation The best ways to handle the grievance s to build up an environment in such a way that the grievance would never occur. CONCLUSIONS Larsen Toubro Limited (LT) expects its employees to maintain a high standard of conduct and work performance to make sure the business maintains its good reputation with customers and clients. Good personal conduct contributes to a good work environment for all. This HR policy and procedure of Larsen Toubro Limited (LT) provides the policies and procedures for managing and developing staff. It also provides guidelines Larsen Toubro Limited (LT) will use to administer these policies, with the correct procedure to follow. In fact the above few mentioned facts are one among the HR policies, time to time it will be necessary to modify and amend some sections of the policies and procedures, or to add new procedures The main benefits are that it: assists the company to meet its legal obligations is a proven way to help managers and supervisors make consistent and reliable decisions helps give each employee a clear understanding as to what is expected and allowed

Terrorism :: essays research papers

Over the past Century, terrorism has evolved from random killings to massive plans for terrorist groups. To understand terrorism you must first describe it. There have been many different definitions of terrorism. The one that truly describes it is; Terrorism can not specifically describe terrorism because people will interpret it differently. Many experts believe that terrorism is an abstract concept with no essence, a single definition cannot account for all the possible uses of the term, many different definitions share common elements, the meaning of terrorism derives from the victim of target. Even with no definite conclusion terrorism can be divided into 5 categories: Simple Violence or threatened violence intended to produce fear or change. Legal Criminal violence violating legal codes and punishable by the state. Analytical Specific political and social factors behind individual terrorist acts. State-sponsored Terrorist groups used by small states and the Communist bloc to attack western interests. State Power of the government used to terrorize its people into submission. With the definitions described one can now put a terrorist organization into a specific group. The Palestine Liberation Organization (PLO) is an analytical terrorist group, even though they can be part of each. The PLO was created in 1964 during a meeting known as the Palestinian Congress. This was an effort to give a voice to the many Palestinians that were located in refugee camps in Lebanon. The leader of the group is one of the most recognized terrorists in the world, Yasser Arafat. It did not take long for sub-divisions to break off of the PLO. Most of these groups felt they could better achieve Palestinian liberation. The most notable of these groups were the Popular Front for the Liberation of Palestine, Popular Democratic Front for the Liberation of Palestine, Popular Democratic Front for the Liberation of Palestine - General Command, and al-Fatah. The PLO changed its main theory to the destruction of the state of Israel in 1967. This caused massive terrorist acts against Israel, which resulted in hundreds of casualties on both sides. In 1974 the PLO changed into not just a terrorist group to a group which included political elements. Some members of the PLO did not like this idea and founded another sub-division called the Rejectionist Front. At this time Arafat took over all control of the PLO. Arafat provided support for highjacking a major cruise ship. With help from the PLF they took the passengers hostage.

Edmee Ferrer Essay

Professor Anderson Listening to the Women’s Rights was very moving and it really touched me and I learned a lot about what women had to go through and are still going through. I learned about Elizabeth Cady Stanton and what an amazing and powerful woman she was. Stanton was born in November. 12, 1815 and died in October. 26, 1902. She was an American Social Activist, abolitionist, and leading figure of the early Women’s Rights Movement. Besides focusing on Women’s Rights she also addressed issues pertaining to voting rights, women’s parental and custody rights, property rights, employment and income rights, divorce, the economic health of the family and birth control. She was also an outspoken supporter of the 19th century temperance movement. In 1920 women gained the right to vote, right of citizens of United States to vote shall not be denied by the United States or any state on account of sex. In the 1940’s and the 1950’s men had to go out to war so it left women to depend on themselves and started working to provide for their family. I also learned about the first-wave feminism and the second-wave feminism. The first-wave feminism focused more on suffrage and overturning legal obstacles to gender equality, voting rights, and property rights. The second-wave feminism broadened the debate to a wide range of issues like sexuality, family, the work place, reproductive rights, and official legal inequalities. The second-wave feminism also focused on domestic violence and marital rape issues, establishment of rape crisis and battered women’s shelter, also changes in custody and divorce law. I can say that I am very proud to be a woman, we have had to go through many challenges, having to be slaves of our life as wife’s and mother’s and home makers. Being sex slaves to our husbands, looked down at or feel less than a man. Not able to work or feel independent. We women are powerful and strong and capable of changing the world forever, capable of showing how we can be as amazing as any man can. Women now have as many rights as any man have. An example of these rights are: the right to vote, to hold public office, to work, to fair wages or equal pay, to own property, to education, to serve in the military, ent er into legal contracts, and to have marital and parental rights.

Children Shouldnt Be Educated By Their Parents Education Essay

I agree with the sentiment that kids should ne'er be educated at place by their parents. This is based on the fact that, it is non a affair of traditional category the kids will be analyzing at place by their parents ; there are besides no higher recommendations signifiers from higher acquisition instruction, and kids will non be in a place to follow waies from their parents. As amateur of fact, it is really much important to direct childs to traditional schools. It is much of import to direct kids to traditional schools for them to win in their lives. Children Should Never Be Educated At Home by Their Parents As a affair of fact, kids ‘s instruction has become really much of import in the current times. As an consequence, there has been a het argument on whether kids need to be educated at place by there parents or non. In seeking to look into this affair, this paper tries to reason about if kids should be educated at place by their parents or non. Those suggesting for this gesture claim that, it is non a affair of traditional category the kids will be analyzing at place by their parents ; there are besides no higher recommendations signifiers from higher acquisition instruction, and kids will non be in a place to follow waies from their parents. As amateur of fact, it is really much important to direct childs to traditional schools, ( Educationalgateway.com, 2011 ) . As a affair of fact, the procedure of larning at place by parents is non traditional categories that childs learn from school. For illustration, male parents and female parents are non able to learn their childs all the clip. Traveling with the words of Judge Mangum said, â€Å" You ‘ve done good in place schooling, done a good occupation † ( Robbin, 2009 ) . On the other manus, he ordered that the childs should be placed in public schooling. Most persons hold a idea that, childs will make better in public schools as compared to place schooling. Regardless of the fact some childs go toing place schooling might be even in higher classs as compared to their age, such kids might non supply information to their parents. This is based on the fact ; most parents do non hold adequate instruction. In traditional categories, kids normally learn from teachers ; who have undergone through a certain instruction system and qualified for the occupation. Such like teachers have lesson programs, which is a really good planning for instruction, this is because, lesson programs provide a clear lineation wear how kids need to be educated. In add-on to that, such like teachers found in traditional schools are approved by higher acquisition plans, so they are certain of what they are learning, and the content of the lesson. By sing the morality of kids, it is much right to determine that, the issue of larning at place by parents has increased bad ethical motives and listening behaviours. The ground as to why most bookmans have concluded such a statement is that, most of the childs will non hold hold any regard when their parents order them to make one thing or the other. As a affair of fact, such bookmans have concluded that, it is far much of import to direct childs to traditional category, ( Gary, 2009 ) . The 2nd thing is that, [ the issue of larning at place by parents provided no recommendation from higher acquisition organic structure or organisation. It was said by on parent that, â€Å" It is my purpose to be a better influence on my kids than their favourite instructor! I want to be my kids ‘s hero! I want my kids to cognize that I may non cognize it all, but I will ALWAYS at least effort to happen the replies to whatever it is that is blighting their heads. And if my program goes good, they will be the same manner and ever seek more cognition! ! The universe is our schoolroom! ! † ( Robbin, 2009 ) for case, it is really important to advert that, parents might non be in a place of supplying research labs while at place. Comparing this with in category suites, where kids get to larn face to confront with their teachers, who ion of supplying practical categories. This is because traditional schools do hold research labs. Making affairs more worse for kids larning at p lace by their parents, such kids might non continue to higher acquisition establishments unless they go to traditional categories. To add on that, parents might non be holding an outside occupation to back up their households. As a consequence, they might be busy looking for other agencies of supplying to their kids, therefore take really small clip in learning their kids. Some people have revealed that, every kid can merely have quality instruction from school other than at place by his or her parents, ( Lena, 2011 ) . The 3rd issue is that, research has place that, kids will non take waies given by their parents, when they are being taught by their parents. It is true that, most childs disobey their parents and oppose them excessively. Mangum said that â€Å" public school will fix these childs for the existent universe and college ; be able to besides hold socialisation. † ( Bart, 2009 ) Apart from filed trips, good ample socialisation clip, and existent universe readyings, childs will be provided with other good chances in traditional schools. At this cyberspace epoch, kids will merely listen and does their ain work, as an consequence, childs will disregard what their parents state them to make. To add on what had already been stated, kids will non be making their assignment. In contrary to this point of immorality and hearing, in traditional categories, it is obligatory for kids to follow what their teachers instruct them to make. And a consequence, childs will be making all assignments assigned to them by their teachers in school. Different surveies have hence concluded that, kids will larn faster through their teachers, as they will be good hearers and morally unsloped, ( Robbin, 2009 ) . Inclusion, based on assorted points that have been discussed in the chief organic structure, I agree with the point that, kids should ne'er be educated at place by Their Parents, it is much of import to direct kids to traditional schools for them to win in their lives.

Examination of Traits Possessed by Effective Counselors Essay

Examination of Traits Possessed by Effective Counselors Catherine M. Kleinschmit Liberty University Abstract Because the counselor-client relationship is one built on trust, a counselor should seek to have as much knowledge as possible to facilitate this trust and bring about healing and wholeness for the client. This paper examines many of the traits possessed by counselors who are considered successful in their field. Much of the research came from peer reviewed material, and most of the traits listed in this paper- positive mental attitudes, possess self-awareness, are culturally diverse in their methodology, are good communicators and are versed in non-verbal communication, awareness of the laws in their state, awareness of the dangers of burnout, mindfulness, and empathy all come from the opinion of different sets of counselors who are themselves successful. Some of these traits are in born to the counselor, while others are learned. With the exception of burnout, strategies for effective learning are examined, while strategies for avoiding and coping with burnout are highlighted. The counseling relationship is unlike any other. It is a private and safe place where the client can feel free to express his or herself and receive help and understanding in a time when they may feel no one else can help them. It is imperative that counselors strive to be as effective in this relationship as they possibly can in order to fuel change in the client’s life. An effective counselor has many characteristics that facilitate that healing. Some are natural to them, some are taught in college or continuing education classes. Even further still, some are sought out by the counselor themselves. However they are acquired, the effective counselor will build up his or her portfolio of strategies in order to continue a high level of strength in the counselor-client relationship. Effective counselors have positive mental attitudes, are culturally diverse in their methodology, communicate well, are aware of the laws in their state, are aware of the  dangers of burnout, practice mindfulness, and are empathetic. Positive mental attitude is the basis of becoming an effective counselor. In a study published in 1971, Jackson and Thompson identified that effective counselors have positive attitudes toward â€Å"self, most people, most clients, and counseling.† This study was conducted with counselors who were already working in the field in order to find traits that were common among successful counselors. The purpose for this was for screening possible graduate students for admission into counseling programs. The school of thought among the participants in this study was that, while they had received training in various counseling techniques, that as a rule, once a counselor begins practice, they will revert back to the attitudes they once had at the begin ning of training. In their book, Competent Christian Counseling, Clinton and Ohlschlager assert that counselors should be comfortable in their understanding of counseling practices, professional skill, and their qualifications. (2002, p. 193) Clients do not want to enter therapy with a counselor who is unsure of themselves or nervous. An effective counselor will, to put it simply, â€Å"know what they know† and will have the natural positive attitudes to practice their trade successfully. Because of the intimate nature of the counseling relationship, a counselor has a responsibility to be self-aware. (Corey, Corey & Callanan, 2011, p. 44) They need to know where they have unmet needs in their life that may hinder a client’s progress. Areas of denial will greatly affect the counselor’s ability to help their client. Corey, Corey & Callanan suggest that all counselors enter into some sort of counseling themselves to help them stay aware of their own mental health and abilities.( p. 47) An effective counselor also has a multicultural view. The counselor should not hold the opinion that his or her culture is in any way superior to another person’s, and so must avoid becoming a culturally encapsulated counselor. (Corey, Corey, & Callanan, p. 117) He or she has made conscience steps to venture out of his or her own culture in an effort to experience and understand other cultures so that their personal issues, value system, or any sort of bias will not interfere with their counselor/client relationship with clients of a different culture. They should try to see the world through their client’s viewpoint. The culturally sensitive counselor should be aware of any type of prejudices or other negative feelings that may  interfere in the helping process. (Corey, Corey, & Callanan, p. 126) Being a culturally aware counselor should also include the ability to understand family dynamics within different cultures. With that, they should be able to understand roles of different family members in relation to each other. In some cultures, the male(s) of the household hold a dominant position over the female(s), despite birth order. Additionally, counselors should be able to respect and try to understand their clients’ religious beliefs. A counseling technique that may work for an American Christian may not work for a Hindu from India. A counselor must be sure to be versed in different counselling techniques for various religions. Of course, communication plays an important role in effective counseling. A good counselor will know when it is time to speak, to listen, or to allow silence t o remain to allow the client time to remember, or to think upon what was just said. Communication does not just involve words that are spoken; an attentive counselor will also be versed in high-context communication. High context communication, or non-verbal or inferred communication, is a valuable tool for the effective counselor. High context communication can be thought of as a cultural tool, in that some cultures are more adept at it. People from the Mediterranean area, Japan, Korea, China, parts of Africa, parts of the Middle East, and Latin America have high context communication ingrained in their culture. (Frederick, Leong, Altmaier, & Johnson, 2008) For instance, if a person said to someone else, â€Å"I really enjoy going to statistics class.† but rolled their eyes and crossed their arms, someone who is adept at high context communication will be able to take the comment as not particularly truthful, relying instead on the non-verbal cues exhibited. These cues are often used to suspect if a person is feeling something other than what was expressed verbally. Knowing the law of the state one is practicing in is essential to a counselor’s success. Not all states have the same laws in regards to duty to warn, duty to report, child custody cases, etc. (Feldman & Sommers, 2010) Being an effective counselor does not always mean only effective with one’s clients. It means effective with the community and society in general as well. Let us look at the famous Tarasoff case. In 1969, a student by the name of Prosenjit Poddar at the University of California, Berkeley confided in his therapist that he intended to kill a student for whom he had developed romantic feelings. Through his  descriptions, the therapist identified the student at Tatianna Tarasoff, and he alerted the campus police after conferring with his colleagues. The police detained Poddar, but found him to be rational, and released him. Poddar eventually killed Tarasoff. It was later ruled that the therapist should have warned Tarasoff. (Corey, Corey, & Callanan, 2011) Had the therapist followed through in regards to duty to warn, it is possible this tragedy could have been avoided. Burnout is a factor that effective counselors deal with successfully. Burnout can be defined as experienced stress manifesting itself in three ways. These are, according to Lent and Schwartz, â€Å"emotional exhaustion, depersonalization, and reduced personal accomplishment.† (2012) Because counselors spend their day dealing with clients’ deep emotional and psychological problems, they must deal with the fact that their self-efficacy will be affected. There are many indicators that one is experiencing burnout, the lead symptom being neuroticism. (Lent & Schwarz, 2012) Neuroticism is characterized by feelings of anxiousness, feeling angry, being overly self-conscious, and feeling vulnerable. (Lent & Schwartz, 2012) The research conducted by Lent and Schwartz suggests that a counselor’s own personality may help combat this. They show that a counselor who is by nature more agreeable will be more interested in other’s lives and behave in a more altruistic way, thus reaping more benefits from their work and not experiencing burnout as often. (2012) Lent and Schwartz suggest three strategies to create a positive workplace and minimize burnout. Firstly, they suggest that counselors work with employers/supervisors to encourage a more healthy â€Å"other-care/self-care balance.† (2012) Secondly, counselors should seek out support from cohorts or mentors that can help them through times of stress, and relieve anxiety. A counselor should be aware that times of burnout are part of the profession, and to be expected, and asking for help from colleagues is nothing of which to be ashamed. Lastly, Lent and Schwartz suggest that a counselor become a mentor. They advocate that mentoring helps the counselor with working through their problems, because they are not as focused on just what is going on in their life. (2012) A strategy known as mindfulness can improve a counselor’s efficacy. Mindfulness is defined as â€Å"bringing one’s whole self into the encounter with clients by being completely in the moment on multiple levels: physically, emotionally, cognitively, and spiritually.† (Campbell &  Christopher, 2012) In a study reported by Campbell and Christopher, medical students who participated in Mindfulness-Based Stress Reduction (MBSR) training raised their empathy for others and saw a reduction in their level of anxiety and depression. (2012) The research showed that after completing a course in mindfulness, participants reported becoming more â€Å"aware, patient, mentally focused, empathetic, compassionate, attentive, responsive, and able t o handle strong emotions.† They were also â€Å"less defensive, reactive and judgmental.† (Campbell & Christopher, 2012) In conclusion, in a study conducted by Pope and Kline, 22 counselors considered experts in their field ranked 10 different personality traits they feel are important for a counselor to possess in order to be successful. Interestingly, among the top three was empathy, and among the bottom three was sympathy. (1999) Sometimes, these two terms can be confused with one another. However, the website Dictionary.com states that sympathy and empathy both are connected to feelings one has for another person. While sympathy means to â€Å"feel with†, empathy means to â€Å"feel into.† (2013) The difference is that the counselor who has the ability to empathize will be able to actually feel their client’s hurt or frustration, and will ultimately be able to understand the client better. To put it in simple terms, one feels empathy when one has â€Å"been there† and one feels sympathy when one has not. (Dictionary.com, 2013) While effective counselors possess positive mental attitudes, are culturally diverse in their methodology, are good communicators, are aware of the laws in their state, and are aware of the dangers of burnout, one must also have empathy, and to gain empathy, or the ability to have â€Å"been there†; one must expand his or her own personal boundaries and borders to become, as Paul said in I Corinthians 9:22, â⠂¬Å"To the weak became I as weak, that I might gain the weak: I am made all things to all men, that I might by all means save some.† (KJV) References Campbell, J. C., & Christopher, J. C. (2012). Teaching mindfulness to create effective counselors. Journal of Mental Health Counseling, 34(3), 213-226. Retrieved from:http://search.proquest.com/docview/1027919921?accountid=12085 Clinton, T. & Ohlschlager, G. (2001). Competent Christian Counseling: Volume one. Colorado Springs, CO: WaterBrook Press Corey, G., Corey, M., & Callanan, P. (2011). Issues and ethics in the helping professions: Eighth edition. Belmont, CA:Brooks/Cole. Dictionary.com. (2013). Word FAQs. Retrieved from: http://dictionary.reference.com/help/faq/language/d23.html Feldman, S. (Producer), & Sommers, G. (Director). (2010). Legal and Ethical Issues for Mental Health Professionals, Vol. 1: Confidentiality, Privilege, Reporting, and Duty to Warn [Motion picture]. (Available from Psychotherapy.net) Retrieved from: http://ctiv.alexanderstreet.com.ezproxy.liberty.edu:2048/view/1779007 Frederick, T., Leong, L., Altmaier, E.M., & Johnson, B.D. (2008). Encyclopedia of Counseling. Retrieved from: http://go.galegroup.com.ezproxy.liberty.edu:2048/ps/retrieve.do?sgHitCountType=None&sort=RELEVANCE&inPS=true&prodId=GVRL&userGroupName=vic_liberty&tabID=T003&searchId=R1&resultListType=RESULT_LIST&contentSegment=&searchType=AdvancedSearchForm ¤tPosition=3&contentSet=GALE|CX3074200401&&docId=GALE|CX3074200401&docType=GALE Jackson, M., & Thompson, C.L. (1971). Effective counselor: Characteristics and attitudes. Journal of Counseling Psychology, 18(3), 249-254. doi: 10.1037/h0030862. Retrieved from: http://psycnet.apa.org.ezproxy.liberty.edu:2048/journals/cou/18/3/249 Lent, J., & Schwartz, R. C. (2012). The impact of work setting, demographic characteristics, and personality factors related to burnout among professional counselors. Journal of Mental Health Counseling, 34(4), 355-372. Retrieved from http://search.proquest.com/docview/1114670345?accountid=12085 Pope, V. & Kline, W. (1999). The personal characteristics of effective counselors: What 10 experts think. Psychological Reports, 84(3), 1339-44. Retrieved from: http://www.ncbi.nlm.nih.gov/pubmed/10477949

Swot Analysis A Swot - 1461 Words

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The 10 Essential Public Health Services - 908 Words

The 10 essential public health services are distributed under the three core functions of assurance, assessment, and policy development. Every community and public health organization should undertake activities that represent the 10 essential public health services. The American Heart Association is a nonprofit agency that embodies some of the essential public health services. Headquartered in Dallas, Texas, the AHA has many local offices that serve various communities across the country. It is important for the AHA to be involved in building healthier communities because heart disease and stroke are the number 1 and number 5, respectively, leading causes of death in the United States, according to the Centers for Disease Control and Prevention (CDC) (2015). The AHA was founded in 1924 by six cardiologists and is the nation’s oldest and largest organization dedicated to fighting heart disease and stroke. The AHA provides CPR education training, science based treatment guideli nes to healthcare professionals, and education to lawmakers, policymakers, and the public to advocate for change that will improve the health of the community (American Heart Association, 2015). The mission and vision of the American Heart Association The mission of the AHA is to â€Å"build healthier lives, free of cardiovascular diseases and stroke†. Their â€Å"2020† vision is to â€Å"improve the cardiovascular health of all Americans by 20 percent, and reduce deaths from cardiovascular diseases andShow MoreRelatedEvaluation Of The 10 Essential Public Health Services1696 Words   |  7 Pagesevaluation of the 10 essential Public Health Services and how they can be helpful in the prevention of HIV in communities across the nation. In addition, the paper depicts how the Chicago Department of Public Health (CDPH) has been able to incorporate the 10 essential public health services in its fight against HIV disease. 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